Liquid FX Renews its Board of Advisors for 2023

Liquid FX Pool & Spa
2 min readJan 6, 2023
Liquid FX Managing Partners Caleb and Brandon photographed at the company’s annual Christmas party.

Boise, ID. — Liquid FX, an Idaho-based pool and spa firm that specializes in the design, build, remodel and service of swimming pools and spas, has renewed it’s Board of Advisors for 2023.

The company first established its Board of Advisors in late 2021, officially implementing it on January 1st of 2022. The advisory board was created to help guide the company towards effectively reaching its goals and values. All advisory board members have voluntarily committed to serving as special advisors to Liquid FX and do not have ownership or voting interest in the firm. In exchange for serving as advisors, Liquid FX provides board members with pool and spa services.

The Board of Advisors includes a vast array of business leaders:

Financial Advisor — Alicia Nichols (CPA, Bermensolo & Associates)

Legal Advisor — Corey Rippee (Chief Risk Officer, HB Specialty Foods)

Operations Advisor — Michael Papac (Executive Vice President, Engineered Structures Inc “ESI”)

Strategic Advisor — Shane Dittrich (Co-Founder & Principal, House of Design Robotic Solutions)

Administrative Advisor — Todd Gill (President and Chief Executive Officer, United Heritage Insurance)

The idea of putting together an advisory board originated from Proverbs 15:22, “Without counsel plans fail, but with many advisers they succeed.” Liquid FX’s mission is to “build and maintain extraordinary swimming pools and spas, one client at a time.” The advisory board helps Liquid FX achieve this mission with the guidance of incredibly knowledgable individuals. To learn more about Liquid FX, please tap here.

Caleb Rodrigues, Managing Partner of Liquid FX, states how “having a Board of Advisors in 2022 gave us the ability to achieve our goals and pursue effective strategies in a safe and effective manner. We are eager to see what 2023 will bring as we enter the year alongside this strong panel of experienced advisors.”



Liquid FX Pool & Spa

Liquid FX is an Idaho-based pool and spa firm that specializes in design, build, remodel, and service. To learn more, please visit: